Apple and iOS 7 are Back in the Game!

With a plethora of new features announced on June 11 at WWDC, Apple has began to tip the scales back in its favor, after a few months of incredible Android phones hitting the market. iOS 7 is basically EVERYTHING Apple needed to do in the ever-escalating battle against Android.  The next step would be a larger phone.....but let's not get ahead of ourselves.

Here is what I really like about iOS 7....then one thing I could do without.

Control Center
THANK YOU! Finally, iPhone users can swipe up from the bottom of the screen and find quick access to 'Airplane Mode,' 'Do Not Disturb,' 'Bluetooth' and even a flashlight. Android users have had this functionality for quite a long time and it has been sorely missed by Apple fans.  Quick and easy access to settings you use everyday has always been important to me. I love the combined notifications and quick setting with Android Jelly Bean, but I am equally happy with separating them into two different gestures in iOS 7.

Multitasking
THANK YOU! THANK YOU! Although iOS has technically had multitasking for a while now, it was a complete pain in the 'derriere' to close applications running in the background. Now, following Android's lead, iPhone users can see full page views of all applications currently running and easily close them with a swipe. This still requires double-tapping the home screen, which is not the most fluid gesture (and I become concerned with the home button's long term viability), but it certainly works.

Notification Center
This is a more subtle improvement, but extremely useful.  The Notification Center is now available on the lock screen. This is another example of taking a great idea and making it simpler and more intuitive.  You can also see notifications sorted by 'Today,' 'All,' or 'Missed.' As far as I know, Android doesn't support a sorting feature for your notifications (although I'm sure there's an app for that). For people who prefer a password to unlock their phone, being able to save the extra step to see notifications is time saving.

AirDrop
I was not expecting this, but it makes sense. Samsung Galaxy owners can tap their phones together to quickly transfer photos and information. Now, iPhone owners can do the same...without the touching. Now one friend in your group can take that great photo and everyone can get a copy without waiting for a Facebook upload. The service uses a special wireless signal to communicate between other iPhones in the area. This means you can actually discover friends nearby. You don't have to give them special access to share through AirDrop. It just works.

iTunes Radio
Everyone and their mother has been waiting for iTunes Radio. Nothing here is groundbreaking, but there are a couple of features that make the software stand out. First, it is built directly into the music app. You can listen to a station and quickly buy any song you like from iTunes. That will certainly make the music companies happy. Secondly, you can control how the stations develop. Any song you like can be tagged so that the station finds similar songs to play in the future. And any song you hate can be tagged to never be played again. There have been many times on Pandora where I found a song I never want to hear again. That alone will sway me to iTunes Radio. Finally, assuming iTunes Match (a service for backing up your music) remains the same price, iTunes Radio can be ad-free for $25 a year! That is the best deal in online radio.

Now, the problem
The one glaring issue which many people have brought to the surface is the color scheme of iOS 7. It is very...neon.  I'm just not confident my eyes won't be permanently damaged after staring at this screen for a few days (squinting really, the the 4 inch screen size).  Apple does has time to dim down the color palate. iOS 7 will not be offered to the masses until the fall.  I understand the idea was to make an iOS overhaul to adapt to ever changing consumer needs, but this particular color change will take some getting used to.