The New iPod Nano has a Place

I believe most people today have some form of a music listening device. Gone are the days of cassette and CD players. Music is cool, fun, cheap and digital.  There are hundreds of mp3 players available today to store your digital content. However, the iPod really defined the category just as the iPhone and iPad defined the smartphone and tablet category. 

To that end, Apple announced the newest version of the iPod Nano the same day the iPhone 5 was unveiled.  Gone are the days of a spinning wheel to access music. Touch screens have made cassette players, CD players and even older models of the iPod obsolete.  

The problem is, technology experts are complaining there is no place for the new Nano. If you want something small, they argue for the iPod Shuffle. And for just $50 more that the $150 iPod Nano, you can get the 4th generation iPod Touch and have a camera, internet access, and a heck of a lot more. 

But how can you so 'no' to this sexy thang?

The argument is solid, but.......WRONG

There are several niche markets who are going to absolutely love the new iPod Nano and here's why.  Some people want a bigger screen that the old iPod Nano. While it was very cool to have an mp3 player/wrist watch, the screen was just too small for anything other than listening to music, and you don't need a screen for that.

These same people don't want to carry a full size iPod Touch/iPhone.  Maybe they already have an iPhone or maybe they just want their music stored in a separate and compact space.  

There is also the simplicity.  There are no software updates or issues with maps or dropped calls or...issues with maps.  Everything is built in.  With the new iPod Nano, you can listen to music and FM radio stations and have album artwork, but you also have a screen just big enough to enjoy pictures, video and pod-casts.  This version also has 'Nike +' to help keep you active and more importantly, Bluetooth. Now you can hook up better headphone and speakers without actually hooking them up.  

It's the perfect 'Mini Me' to the iPhone!

The variety of colors also helps in the customization of the device. If only I could get a blue iPhone 5, but alas....

If you don't care about or need the bells and whistles of the 4th generation iPod Touch (or wouldn't be able to live with yourself if you bought an old version of the device but see no reason to blow $300 on a marginal upgrade) and need a screen that isn't the size of a Lego piece, the new iPod Nano is the perfect device and the perfect price. 

If it had a built on clip similar to its predecessor, I think this product would sell REALLY well. Unfortunately, you still need somewhere to stick the Nano when you use it at the gym or at the beach or wherever people with energy do things. That's wear being a woman (one that escaped the Mit Romney 'binder' I guess) comes in handy. Bras are the ultimate storage device.