What Apple Should, and Should Not, Do Today

Today is another major announcement from Apple.  Just 1 month after unveiling the coveted iPhone 5, Tim Cook is set to release 'a little something more.'  It's not a question of what, but rather a question of precisely what.  The dimensions of the iPad Mini have been shrouded in mystery and speculation. In just a few short hours, all our questions will be answered...maybe. 

Look at me! I'm so humble.

Apple wouldn't make such a fuss about only one product. This is the last announcement of the year, so the Cupertino company wants to go out with a BANG!  The problem is, they may go too far.  It has been speculated Apple will release several updated products along side the iPad Mini.  

Introducing a Retina Display 13 inch Macbook Pro would be perfectly acceptable.  The hefty price tag will attract only a small crowd, but at least there will be symmetry with three sizes of Retina and non-Retina Macbook Pros.  I just hope they do not release a Retina Display Macbook Air. That would bring too many items on the market and defeat the purpose of an affordable, powerful and slim computer.  

Many are waiting for a redesign, or at least a refresh, of the iMac, Apple's desktop computer.  It needs the new Sandy Bridge Intel processors, flash storage, camera upgrade and a diet.  This will also be a welcome update, as long as the price isn't inflated with thoughts a Retina Display for this too. 

I gotta be honest, I don't see a dramatic difference between a regular laptop screen and the Retina display. It's definitely not noticeable enough to thrown around a couple hundred more dollars.  If Retina Display is the future, that's fine as long as prices remain affordable.  Apple products are expensive as it is, a popular argument of PC enthusiasts. 

So what should Apple not do today? Don't upgrade everything to Retina Display and expect us to pay more. Secondly, DO NOT UPDATE THE FULL SIZE iPAD MID CYCLE!

If you know the Peter Griffin saying "You know what really grinds my gears?" well, this would really grind my gears.  I understand there is room for improvement, including the new Lightening Connector, In-Cell Display (less layers on display to thin the device), better speakers, 8 Mega pixel rear camera, and the A6 Processor.  But please let me enjoy having the latest and greatest iPad for one full year!  

And besides, if they make all these updates now, what can they do come March, when the iPad cycle has traditionally re-started? I am, for the first time, a little nervous Apple will go overboard and try to update everything for the holiday season. Hopefully, all this speculation is just that, speculation.  Apple should realize the focus of this event is the iPad Mini.  

Everything else should be icing on the cake, not another dessert.